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The Wisconsin Department of Tourism is accepting applications for the Joint Effort Marketing (JEM) Grant Program, Destination Marketing focus area. This program offers cash and guidance to make a promotion or event come to fruition. 

Destination Marketing projects must create a partnership of at least 3 municipalities that work together to advertise your area during a shoulder season. Applications for this project category should define your area’s point of difference, show partnerships with businesses and create marketing strategies to promote your brand. The development option for first year destination marketing projects supports professional marketing research. Providing baseline visitor spending dollars and a plan for tracking increases in tourism is an important part of the project.

Destination Marketing applications are due by midnight on April 1 and September 1 each year. 



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